Surveillance capitalism

• TODO: Read Fuchs, C. (2018). Capitalism, patriarchy, slavery, and racism in the age of digital capitalism and digital labour. Critical Sociology, 44(4-5), 677-702.

• TODO: Read Dyer-Witheford, N., & Matviyenko, S. (2019). Cyberwar and revolution: Digital subterfuge in global capitalism. University of Minnesota Press.

Wikipedia: Surveillance capitalism

Surveillance capitalism is an economic system centred around the commodification of personal data with the core purpose of profit-making. Since personal data can be commodified it has become one of the most valuable resources on earth. The concept of surveillance capitalism, as described by Shoshana Zuboff, arose as advertising companies, led by Google's AdWords, saw the possibilities of using personal data to target consumers more precisely.